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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 233.95+0.3%Dec 1 3:59 PM EST

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To: llamaphlegm who wrote (16034)9/4/1998 4:13:00 AM
From: e. boolean  Read Replies (2) of 164684
 
Gee, just when we were certain who was going to dominate the internet and how, someone goes and upsets the whole cozy keiretsu...

Good thing AMZN staked out all that lucrative prime real estate...

Mac OS Irks Search Engines

(09/02/98; 8:05 p.m. ET)
By John Borland, TechWeb

A new feature in Apple's operating system has Web search companies worried, and has sparked a last-minute round of negotiations between the online firms and the computer manufacturer.

The Macintosh's next operating-system upgrade is due in October, with several new features to tie it closer to the Internet. One of these is a desktop application, dubbed Sherlock, that acts as a Web search tool, piggybacking on the databases of major Web search companies to retrieve results....

But the search companies, whose business model depends on bringing users to their own sites and keeping them there as long as possible, aren't crazy about the idea of letting Mac users bypass their sites.

Sherlock's ability to bypass the search engine's sites is particularly galling for companies aiming at the Web portal market. Nearly all of the major search sites are transforming themselves into portals -- one-stop service centers with directories, search engines, and other utilities and content -- hoping to keep users onsite longer.

techweb.com
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