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Strategies & Market Trends : Bill Wexler's Profits of DOOM

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To: Bill Wexler who wrote (2361)9/4/1998 3:34:00 PM
From: Pete Mason  Read Replies (1) of 4634
 
Bill, re: TAVA

Dunno if you caught this, but TAVA has a full-page ad in the current issue of Forbes, near the front (p 42, across from the Publisher's column; fairly prime real estate, one would think).

Here's the first paragraph of text: "That's why TAVA, the leading independent provider [sic] of manufacturing information technology solutions, developed Plant Y2KOne(tm). It's a proven, factor floor solution that will help you understand and pinpoint the problem areas in your embedded systems and supply chain. And, most importantly, fix them."

That's right, "fix them." Unfortunatly, they don't go into detail on this point! ;-)

It's a pretty dumb-looking ad, IMHO... wouldn't have caught my eye if it weren't for the Tava logo.

FYI,

-- Pete
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