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Technology Stocks : Apple Inc.

AAPL 278.28

+0.1%

Dec 12 9:30 AM EST

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To: Travis who wrote (17617)	9/6/1998 8:29:00 PM
From: Ryan Finley	Read Replies (2) of 213176

What makes this rumor so unbelievable, the cost itself, or the opportunity for employees. IMHO, the iMac seems like it is VERY cheap to produce. It has less components that sub-$1000 pcs, which much have some sort of margin. I think Apple set a price of $1299 to merely milk money out of people who would buy the iMac with little regard to cost, while remaining close enough to the sub-$1000 pc market to spur possible Wintel conversions. Do you really think that Steve Jobs is dumb enough to produce a low-margin consumer machine? The iMac was designed from the beginning to be aesthetically pleasing for ONE purpose, to distract from the lack of hardware. Jobs has spinned us into believing that cost-cutting measures are actually a forward-thinking vision for the future! This is the genius of Steve Jobs...

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