And here comes the original....
Object Design's ObjectStore Selected to Meet Dell EMEA's Next-Generation Web Content-Management Challenge
World's No. 1 Direct Computer Systems Company Selects ObjectStore After Extensive Evaluation
BURLINGTON, Mass., Sept. 8 /PRNewswire/ -- Object Design, Inc. (Nasdaq: ODIS - news), a leading provider of enterprise and embedded data management solutions, today announced that Dell Computer Corporation [Nasdaq:DELL -news]'s EMEA (Europe, Middle East and Africa) Internet team has selected Object Design(R)'s ObjectStore(R) object database management system (ODBMS) as a strategic enabler for its next-generation Web capabilities. Object Design will also provide Dell with comprehensive consulting services to assist with technology transfer and to ensure that the ObjectStore-enabled content is delivered to market as quickly as possible.
As part of Dell Computer Corporation, Dell EMEA operates one of the world's busiest and most profitable e-businesses. The EMEA sites offer users a full suite of on-line services ranging from an interactive Internet catalogue, through the opportunity to build and purchase their own custom-configured computer system in the famous on-line Dell Store, to obtaining self-serve technical support. Dell EMEA hosts localized sites for 17 countries, with content in 11 languages, as well as almost 1000 customer-specific ''Premier Page'' Web sites in the EMEA region alone. Careful content management, and data-driven techniques have been key to Dell's successful Internet impact across the region.
Taking this approach to the next level, ObjectStore will be used by Dell EMEA as a central repository for dynamically generated content on its family of Web sites. ObjectStore's smooth integration and powerful synergy with Microsoft(R) BackOffice(R) products and Microsoft developer tools makes it the perfect complement to the various Microsoft products and technologies that power the Dell Store and Premier Pages. The ability to achieve seamless integration on the Microsoft platform was key to Dell's choice of ObjectStore, and the combination provides a formidable development foundation for rapid deployment of innovative applications.
''Dell's goal is to generate 50 percent of its sales from our Internet sites by the year 2000, and to meet all the highly individualized needs of our customers -- throughout the product lifecycle. That presents some real content-management challenges,'' said Gordon Ballantyne, Dell's director of Internet for Europe, Middle East and Africa. ''As we searched for the best way to manage dynamic content, we evaluated a wide variety of solutions, and concluded that Object Design and ObjectStore provide us with the performance, scalability and services we need to support our needs well into the 21st
Century.''
What makes ObjectStore different from all other databases is its patented Cache-Forward(TM) architecture. This architecture will provide all of Dell's content servers with a local data cache that is automatically kept up-to-date and transactionally consistent. This not only provides Dell customers with extremely fast response times, but it also reduces network traffic to back-end databases, thus enabling the application to scale up to serve large and unpredictable volumes of users without congesting the network.
''Dell has one of the most innovative and successful Web business models in existence today, and good content management and fast, customized delivery are the keys to addressing individual customer needs,'' said Robert Goldman, president and CEO of Object Design, Inc. ''Dell's choice of ObjectStore for this key aspect of its Internet activities speaks volumes about our product and our services. We believe that this confirms once and for all that ObjectStore is the best data management solution for the Web.''
''Our goal is to keep our millions of customers happy, and to do this we need to have lightning-fast response times and virtually no system breakdowns,'' Ballantyne said. ''ObjectStore's reliability and performance ensure that our customers will continue to be treated to the best and most comprehensive e-business experience on the Web, even when the numbers visiting the site increase many times over in the next few years.''
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