Avid Cinema:
biz.yahoo.com
Avid Announces Avid Cinema for Windows
Company To Ship Its First Windows-based Video Editing and Publishing Software For Consumers
TEWKSBURY, Mass.--(BUSINESS WIRE)--Sept. 8, 1998--Avid(R) Technology, Inc. (NASDAQ:AVID - news), the leading provider of computer-based video, film and audio solutions for entertainment and information applications, announced today that it plans to ship Avid Cinema(TM) for Windows(R), the company's first Windows-based video editing and publishing product for consumers, in Q4'98. Avid Cinema is an easy-to-use and affordable software solution that allows novice users to digitally capture, edit and publish professional-looking movies on a Windows-based PC.
Ned Hazen, senior vice president and general manager of Avid's Office and Consumer Group, said, ''Avid's digital solutions are the industry's choice for editing television programming and movies. With the introduction of Avid Cinema for Windows, we have reached a significant milestone in our mission to bring Emmy award-winning technology into the hands of millions of consumers. Avid Cinema has already earned industry recognition as the best new software product, and we are excited that it will soon be available to every home, school and office.''
Avid Cinema Brings ''Hollywood-Style'' Tools to Home, School and Office Users
Avid Cinema is based on Avid's higher-end editing and effects technology, which has been used in the creation of many of Hollywood's biggest movies and television shows including ''Titanic'' and ''Seinfeld.'' Using storyboard templates designed by professional screenwriters, consumers can design their own movies for home, school and business projects. Avid Cinema supports a variety of video capture cards so users can easily capture full-motion video, still images, audio or graphics from a VCR, camcorder, TV or the Web. Using drag and drop techniques, consumers can manipulate their digital video and audio clips, apply more than 60 special effects, and add voice-overs, soundtracks, animated titles and credits. With the click of a button, the finished movie can be published to videotape, CD-ROM or as a QuickTime or AVI file for use in multimedia presentations, Web sites or the Internet. Avid Cinema also enables users to export movies as RealVideo files for streaming across web sites.
Intel's Patrick Gelsinger, vice president of Intel Corporation [Nasdaq:INTC - news], said, ''We believe that video editing on a computer is a natural -- and fun - progression for the consumer. By combining the power of the Pentium II(R) processor with video editing software such as Avid's, it's possible for most anyone to easily create their own movies.''
RealVideo File Format for Web Streaming
Avid Cinema for Windows utilizes technology from RealNetworks(R), the recognized leader in video and audio streaming, to enable users to stream their finished movies across the Internet. Avid Cinema incorporates RealNetworks' encoder technology that allows users to export movies in the RealVideo format. Avid Cinema users can stream their movies from a web site, or send RealVideo files to friends, family or colleagues as an email attachment. Using RealNetworks' RealVideo player, the recipient can then play the movie on their PC.
System Requirements
Avid Cinema is available for the Windows 95 and Windows 98 OS with a 200 MHz Pentium(R) with MMX(TM) or Pentium(R) II processors with 32+MB RAM , CD-ROM drive and AGP or PCI slot for video card. Avid Cinema requires a video capture card and supports a range of choices, including: ATI All-in-Wonder(TM) (PCI), ATI All-in-Wonder Pro(TM) (PCI or AGP), Hauppauge WinTV(TM) Model 404 (PCI), STB TV PCI(TM), or Intel(R) Smart Video Recorder III (PCI).
Pricing and Availability
Avid Cinema for Windows is currently scheduled for availability in US and Canada in Q4'98 for a USMSRP of $139. Avid Cinema will be sold through CompUSA, Best Buy and Fry's retail distributors as well as through PC Connection and MicroWarehouse catalogue companies. The software will also be sold through the Avid Cinema Webstore at www.avidcinema.com.
Avid Technology is an international, industry-leading provider of digital audio and video tools for creating content for information and entertainment applications. Avid's products are used by customers ranging from communications professionals to film, television and interactive content producers to broadcast news organizations. For more information, visit Avid's World Wide Web site at www.avid.com.
Avid is a registered trademark and Avid Cinema is a trademark of Avid Technology, Inc. All other trademarks contained herein are the property of their respective owners. All specifications are subject to change without notice.(c) 1998, Avid Technology, Inc. All rights reserved.
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Contact:
Avid Technology, Inc.
Julie Gordon, 978/640-3486
julie_gordon@avid.com |
