iMac Ad campaign Down Under:
"Tuesday 8 September 1998
Billboard coverage a sign of the iMac times
A SERIOUS outbreak of iMac fever has hit Australia,
boosted by an epidemic of the Think Different
advertising campaign that has hit Australia.
More than 100,000 copies of iMac Apple News have
been posted out and 25 huge billboards advertising the iMac
have gone up around the country. A 25-metre monster now
stands on the highway between the international and domestic
terminals at Sydney Airport and others are in prominent
positions in Melbourne, Perth, Adelaide, Brisbane and principal
regional cities. They push the message: "I think, therefore
iMac."
A barrage of press advertising will begin this week, adding to the
blizzard of 100,000 "movie tickets" mailed out, inviting the
public to "iMac Day" demonstrations at main Apple Centres and
resellers around the country.
Later this month a series of television advertisements will begin.
Until then, the word is being spread through giveaways on talk
shows.
On the Today show more than 50,000 registrations were
recorded from TV viewers trying to win one of six iMacs being
given away. The best the program had recorded before the iMac
event was 200,000 registrations for a four-wheel drive vehicle
and caravan, and they took a month to get."
. . . .more here: it.fairfax.com.au
*culled from Macsurfer . . .
GO AAPL! Rah Rah!
Kurt |
