E*TRADE Selects Modem Media.Poppe Tyson as Interactive Agency of
Record
PR Newswire - September 08, 1998 15:45
Agency's Creativity to Assist E*TRADE's Marketing Expertise, Assist in Reaching New Customers
PALO ALTO, Calif., Sept. 8 /PRNewswire/ -_ As it prepares to launch an extensive marketing campaign around the launch
of its new public Web site, E*TRADE Group, Inc. (Nasdaq: EGRP), a leading online investing services provider on the Web,
announced today it has tapped Modem Media.Poppe Tyson as its new Interactive agency of record. The agency will provide
E*TRADE with strategic marketing, online advertising, and technology services designed to complement the Company's own
marketing expertise.
"Modem Media is a pioneer and recognized leader in the interactive marketing arena," stated Jerry Gramaglia, E*TRADE's
Senior Vice President of Marketing. "Their strategic input and out-of-the-box creativity should allow E*TRADE the
opportunity to diversify and complement our ongoing marketing efforts. They also will provide invaluable assistance as we
position the Company as the premier global online investing destination and financial services hub heading into the next
millenium."
"We are extremely excited about the opportunity to form this dynamic partnership," said G. M. O'Connell, Chairman and Chief
Executive Officer of Modem Media.Poppe Tyson, the industry's largest full service, digital marketing communications
company. "E*TRADE has built a recognized brand in the industry and we look forward to furthering this reputation with
compelling and strategic interactive campaigns."
Gramaglia says Modem's appointment allows E*TRADE to capitalize on recent marketing agreements with America Online,
Yahoo! and Ziff Davis, to actively and creatively position the company before new customers. "Our relationship with Modem
demonstrates a firm commitment on our part to highlight the 'investor-empowered, anytime-anywhere' features that characterize
the E*TRADE brand. We look forward to working with Modem Media as we market our brand into new and exciting
channels," he added.
Recently ranked as the nation's number one online investing service by Gomez Advisors, E*TRADE joins other high profile
clients at Modem Media.Poppe Tyson including AT&T, Delta Air Lines, Hilton Hotels, Women.com and Sony Computer
Entertainment America Inc.
About E*TRADE
A leading branded provider of online investing services, E*TRADE has established a popular destination Web site for
self-directed investors. The company offers independent investors the convenience and control of automated stock, options,
and mutual funds order placement at low commission rates, along with a suite of value-added products and services that can be
personalized, including portfolio tracking, Java-based charting and quote applications, real-time market commentary and
analysis, news, and other information services.
Customers can access E*TRADE at etrade.com on the Internet as well as through WebTV; via Prodigy; via
AT&T Worldnet; via Microsoft Investor; by GO ETRADE on CompuServe; with the keyword ETRADE on America Online;
via personal digital assistant; and via the TELE*MASTER interactive telephone
system. E*TRADE Securities, Inc., and its parent company E*TRADE Group, Inc., are headquartered in Palo Alto, Calif.
E*TRADE is a registered trademark of the Company. TELE*MASTER is a trademark of E*TRADE Securities, Inc. All other
trademarks are properties of their respective owners. The statements contained in this news release that are forward-looking
are based on current expectations that are subject to a number of uncertainties and risks, and actual results may differ
materially. The uncertainties and risks include, but are not limited to, changes in market activity, market acceptance of the new
E*TRADE Web site, anticipated increases in the rate of new customer acquisition, seasonality, the development of new
products and services, the enhancement of existing products and services, competitive pressures, system failures, economic
and political conditions, changes in consumer behavior, and the introduction of competing products having technological and/or
other advantages. Further information about these matters can be found in the information included in the annual report filed by
the Company with the SEC on Form 10-K and quarterly reports on Form 10-Q. |
