DVD PLAYER SALES SKYROCKET
DVD player sales were phenomenal for the week ending August 28,1998. There were 54,442 players sold, a 184 percent increase over 1997's corresponding week. This figure also represents an increase of 38,571 from August 21,1998 numbers. This was the highest single week DVD player sales ever. Month to date sales of DVD players increased as well. August 1998 sales rose 139 percent over August 1997 figures, to 81,170. This brings year to date DVD player sales to 442,216 - a 148 percent increase over1997's 178,472.
Mike Adachi, Project Manager of DVD for Panasonic, foresees continued industry growth in DVD player sales, with year-end figures of approximately 800,000 to 900,000 units.
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