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To: Sun Tzu who wrote (7016)9/9/1998 3:59:00 PM
From: Simon Cardinale  Read Replies (2) of 16960
 
Marketing mistakes?

With the technical community the poor judgements included lack of AGP 2 for Banshee, not enabling SLI on Banshee, not providing a way for Banshee to work with Voodoo 1 and/or Voodoo 2, not campagining against the nvid hype, realizing too late that the rules of the marketing have changed with regards to presenting the specs, calling their latest product "Banshee" when they had already build up the name
"Voodoo". At least they somewhat fixed the last one.

I think that "Voodoo" is the first part of all their chipsets' names. I'm pretty sure it was always "Voodoo Banshee" while the next generation will be "Voodoo Rampage" or something.

I don't think that I'd want the Banshee to be any more expensive than it is. As it stands it's the hands down leader in price/performance. Adding a spot for an SLI cable might goof that.

On the other hand I won't be surprised to see single card SLI rigs from Quantum. It may be a real opportunity for them to make a big retail splash, relying on their past single card SLI experience.

As for not campaigning against nVidia hype, they didn't know what TNT would look like any better than we did. After all, even STB has the wrong specs on their boxes. They did pretty well by being mostly polite and letting nVidia shoot themselves in the foot.

They didn't want to compare Banshee to TNT because their stance is that they're targeted at different markets (OEM vs retail.) If they got into a pissing contest based on framerates they might lose. That's not what Banshee's for.

Simon
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