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Technology Stocks : Compaq
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To: ben. who wrote (32549)9/10/1998 1:38:00 AM
From: Aitch  Read Replies (1) of 97611
 
Ben, thanks for your comments.

I have to agree with Rudedog's comments though.

Also, I think that you are still placing CPQ in a "PC Manufacturer" frame. As you stated, the marketing strategy has to change, this is clearly happening with the shift to emphasis on services, both consultative and technical. (See compaq.com for an example of this direction).

In addition, there is a shift to direct contact with major accounts with fulfillment through existing channels. (Note that CPQ is not trying to oust the channel, they only get involved directly where the end-user requests it). This is also a significant paradigm/strategy change.

Of course, time will tell!

H
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