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Technology Stocks : CheckFree (CKFR)
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To: Benny Baga who wrote (7411)9/10/1998 9:07:00 AM
From: Harp  Read Replies (3) of 8545
 
>Second, you do not understand branding....the only web site that >matters is the "Trusted Agent" (i.e. Chase Bank, Bank One, E*Trade,
>Yahoo, etc...)

There is one analogy that I can draw. Several years ago Intel started advertising. People laughed, "No one cares who makes the chips inside the computer....." Now all the PC makers put "Intel Inside" on their boxes and in all their ads.

How about "Online bill payment at Nationsbank.com, with Checkfree inside"?
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