Lucent Digital Video Announces Alliance With EMC Corp. for Broadcast Digital Video Server Solutions
MURRAY HILL, N.J. and HOPKINTON, Mass.--(BUSINESS WIRE)--Sept. 11, 1998--Lucent Digital Video, a wholly-owned subsidiary of Lucent Technologies, today announced an alliance with EMC Corporation [NYSE:EMC - news] for digital video server solutions that will serve broadcast, cable, and direct broadcast satellite (DBS) customers.
The joint technology and marketing alliance, which combines Lucent Digital Video's industry-leading MPEG-2 encoder, the Lucent Digital Video System* (DVS), with EMC's Celerra Media Server, offers the industry's only high-definition scalable system that performs both MPEG-2 Professional Profile (4:2:2) and MPEG-2 Main Profile, Main Level (4:2:0) encoding.
''For HDTV, our joint system creates a new level of performance in flexible store-and-forward applications,''''said Andreas Papanicolaou, president of Lucent Digital Video. ''The EMC Celerra Media Server integrates well with our encoder line and we look forward to working closely with them.''
The joint integration by Lucent and EMC allows customers to use Lucent's DVS to encode and decode broadcast-quality video and audio programming that can then be stored on the EMC Celerra Media Server. With real-time seamless MPEG-2 splicing for broadcast applications, the Lucent-EMC solution creates an ideal asset management system, which provides time-dependent transmission.
The solution is ideal particularly for cable and DBS providers, since it eliminates the need for multiple racks of video tape recorders and extensive video library systems.
To demonstrate the joint Lucent-EMC digital video solution, EMC will stream an ATM signal over STM-1 from its Booth No.2.348 to Lucent Digital Video's Booth No.7.530 at the RAI Centre during the International Broadcasters Conference in Amsterdam, The Netherlands, September 11-15.
EMC's Celerra Media Server is based on EMC's Symmetrix Enterprise Storage system, which is a market leader and is highly regarded for its superior data reliability, performance, and scalability. The joint solution with the Lucent MPEG-2 DVS offers customers upgradeable, scalable, and protected video storage and playback solutions.
''The next generation of video delivery will require high-performance servers which deliver flexible playback of high-quality material, especially HDTV,'' said Paul Myerson, General Manager of Network Storage at EMC Corp. ''The strength of Lucent's encoding and decoding, combined with the Celerra Media Server, which serves a wide array of network types, gives broadcast customers a solid foundation for delivery of MPEG-2 material.''
EMC Corporation, a Fortune 500 company based in Hopkinton, Massachusetts, is the world's technology and market leader in the rapidly growing market for intelligent enterprise storage systems, software and services.
The company's products store, retrieve, manage, protect and share information from all major computing environments, including UNIX, Windows NT and mainframe platforms. The company has offices worldwide, trades on the New York Stock Exchange under the symbol EMC, and is a component of the S&P 500 Index. For further information about EMC and its storage solutions, EMC's corporate web site can be accessed at emc.com.
The Lucent HDTV encoder was designed and built by Lucent Digital Video, with key components supplied by IBM Microelectronics and Lucent Microelectronics. More information on the Lucent MPEG-2 Digital Video System is available at the Lucent Digital Video Web site at www.lucent.com/ldv.
Lucent won a Primetime Engineering Emmy Award in 1997 for its pioneering work in DTV as a member of the HDTV Grand Alliance. The company, which contributed to the original MPEG-2 specification, also built the world's first MPEG-2 and digital HDTV encoders.
Lucent Digital Video is one of several new entrepreneurial ventures formed by Lucent to help bring Bell Labs technologies to market. Leveraging decades of Bell Labs, research and development, the group was formed to manufacture and market digital video products, including encoders. Lucent Digital Video markets its product line for cable, wireless cable, fiber optic and satellite back-hauling, DBS (Direct Broadcast Satellite) and other applications worldwide.
In January, 1998, Lucent Digital Video announced a strategic alliance with Harris Corp. [NYSE:HRS - news] to market DTV equipment for the North American broadcast market.
Lucent Technologies, headquartered in Murray Hill, N.J., designs, builds and delivers a wide range of public and private networks, communications systems and software, data networking systems, business telephone systems and microelectronic components. Bell Labs is the research and development arm for the company. For more information on Lucent Technologies, visit the company's web site at www.lucent.com.
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