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Technology Stocks : Apple Inc.

AAPL 270.82

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Dec 22 3:59 PM EST

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To: Linda Kaplan who wrote (17935)	9/14/1998 10:55:00 AM
From: IanBruce	Read Replies (1) of 213177

CNBC mentioned a debate about how many iMacs are being sold and if there are enough for demand. Yesterday morning -- CompUSA Mac Specialist Ian Bruce (ME) talking to CompUSA Retail Manager Joe Olive (JO). ME: Joe, I've mentioned this a couple time before before -- we really don't have enough room here to display all the titles available for the Mac. If we could get one row for software, I'd get a lot less people asking me "Is this all you have for Mac?". JO: We're thinking about that. ME: I think we should base retail floor space on the total sales for a particular platform. Look, Apple was doing about 3% out of this store 14 months ago. Two months ago that figure was more like 15% of total sales. The figure now is probably more like 25%, and we still haven't expanded the Mac section. JO: Actually it's closer to 35% now... Small pause while I retrieve my jaw which has dropped to the floor. JO: Yeah, we're thinking of expanding it another three more rows. (+~1,000 sq. ft.) ME: <cough>............................. oh. A few moments later ME: What's happening with those plans to replace the PC's in the training rooms with networked iMacs (with VirtualPC for PC/Mac training). JO: We've already submitted the proposal to Apple for 25 machines (24 iMacs and a G3 server). It's a lot of money, and we can't just just eat that expense -- we're looking to come to some sort of a lease arrangement on this with Apple. As soon as John Ruff and Bill Sota get back to us with a signed agreement, we can go ahead and start giving training classes for Mac at this store. ME: And if this works out... JO: ... we'll expand the concept to other CompUSA stores as well, yes. Ian Bruce New York, NY

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