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Technology Stocks : Dell Technologies Inc.
DELL 119.41-2.7%Nov 19 3:59 PM EST

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To: Boplicity who wrote (65479)9/14/1998 4:54:00 PM
From: Stewart Walton  Read Replies (2) of 176387
 
Greg,
Don't forget that Dell counts anyone who browses the web site and subsequently purchases as a web sale. I can imagine a lot of telephone sales converted to web sales by a simple referral to the web site. It may be difficult to compare internet sales company to company because of bookkeeping differences. Is this conventional accounting in Direct Marketing?

The DM industry is certainly impressed with Dell's performance, #1 in catalog sales, and so am I. All I'm pointing out is that the web sales may not be so neatly circumscribed as we might think.

Regards,
Stewart
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