Kefir Starter
Tuesday September 15, 8:58 am Eastern Time
Company Press Release
Lifeway Foods, Inc. Introduces New Revolutionary
Kefir Starter
Product Offers the Advantages of Kefir with Two-Year Shelf Life and Ability to Make it At Home
SKOKIE, Ill.--(BUSINESS WIRE)--Sept. 15, 1998-- Lifeway Foods, Inc. (NASDAQ:LWAY - news) announced today
that it has started marketing and shipping America's first instant Kefir called Lifeway Kefir Starter which has a two-year shelf
life and provides consumers with the many nutritional values of traditional Kefir with the unique advantage of having the ability
to make their own Kefir at home.
Sold in envelope packets, Lifeway Kefir Starter is added to milk and, after fermentation, it becomes a highly nutritional and
delicious drink offering all of the health benefits of traditional Lifeway Kefir that has become popular in a number of world
markets. The new product can be sent to any point in the world because it is inexpensive to ship and has an extended shelf life.
''The development of Lifeway Kefir Starter is a dramatic breakthrough for our company. It enables us to enter a number of
new markets such as the highly potential Asian market with its primarily lactose intolerant population,'' Michael Smolyansky,
President and CEO commented. ''While offering us new, unlimited market potential, the new product will also yield higher
margins than our traditional Kefir products.''
Lifeway is America's leading supplier of the fermented dairy beverage known as kefir. The company markets 12 flavors of kefir
and has a growing business exporting Kefir products to Eastern Europe. The company recently introduced Basics Plus, a
revolutionary dietary supplement and a wide range of the first non-yogurts, as well as a low sodium vegetable seasoning called
Golden Zesta. The company recently launched a low-fat cream cheese substitute, ''Elita,'' and has a number of commercially
attractive new products in development.
For more information, contact Michael Smolyansky, President, Lifeway Foods, Inc. at (847) 967-1010. |
