The 9/10/98 DSSI news release about Ruder Finn and the 9/15/98 PARS release. A friend in the PR business tells me a boilerplate "we're-happy-to-be-doing- business-with-you" release is not uncommon. Hope that from here on out, we get very individualized releases. But, at least we're officially on the PR map!
The question about what we're missing is a good one. On the other hand, if the company did not anticipate good events in the near future why would they hire a PR firm of this stature? What are the sellers of PARS missing?
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DSSI headline: Data Systems & Software Inc. Selects Ruder Finn Corporate/Investor Relations Group
PARS headline: Pharmos Corporation Selects Ruder Finn to ImplementEnhanced Capital Market Communications Program
DSSI paragraph 1: MAHWAH, N.J.--(BUSINESS WIRE)--Sept. 10, 1998--Data Systems & Software Inc. (NASDAQ NNM: DSSI) today announced that it has retained the Ruder Finn Corporate/Investor Relations Group to develop and implement a comprehensive investor relations program.
PARS paragraph 1: ISELIN, N.J., Sept. 15 /PRNewswire/ -- Pharmos Corporation (Nasdaq: PARS) today announced that it has commenced a new initiative to enhance its corporate communications program. As the first step in the process, the Company retained the Ruder Finn Corporate/Investor Relations Group.
DSSI paragraph 2: "At DSSI, we recognize the value of being proactive in capital market communications," said George Morgenstern, chairman, chief executive officer and president of DSSI. "We see gaining increased recognition for the DSSI story as a top priority, and we are encouraged in this effort by Ruder Finn's knowledge base, ideas and perspective."
PARS paragraph 2: "At Pharmos, we recognize the value of being proactive in capital market communications," said Robert W. Cook, Pharmos' chief financial officer. "The purpose of our new initiative is to enhance the communication of Pharmos' growth prospects and economic opportunity to key Wall Street and industry audiences. We see this objective as a top corporate priority. This new communications program will benefit significantly from Ruder Finn's knowledge base, ideas and perspective.
DSSI paragraph 3: "We're excited at the prospect of working with DSSI's formidable and entrepreneurial management team," said Robert D. Ferris, executive vice president of Ruder Finn. "We believe that our philosophy with respect to investor relations and media outreach offers a strong complement to DSSI's management style and future business plans."
PARS paragraph 3: "We're excited at the prospect of working with Pharmos' formidable and entrepreneurial management team," said Robert D. Ferris, executive vice president of Ruder Finn, Inc. "We believe that our philosophy with respect to investor relations and media outreach offers a strong complement to Pharmos' management style and future business plans."
DSSI paragraph 4: Ruder Finn's Corporate/Investor Relations Group is headed by Mr. Ferris. Lev Janashvili, senior account executive, will manage all investor and media relations activities for the account.
PARS paragraph 4: Mr. Ferris heads Ruder Finn's Corporate/Investor Relations Group. Lev Janashvili, senior account executive, will manage all investor and media relations activities for the account. |
