PFE (Pfizer) How high will it go? Message Board

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Biotech / Medical : PFE (Pfizer) How high will it go?

PFE 25.70

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To: HiSpeed who wrote (5553)	9/15/1998 7:06:00 PM
From: Anthony Wong	Read Replies (1) of 9523

We Won't Lower Viagra Price, Say Makers Tuesday September 15, 9:26 GMT Makers of the anti-impotence drug Viagra said they were not prepared to lower its price, even if the Government refused to provide it on the NHS. Pfizer said it had agreed a price with the Department of Health at œ4.84 per 50mg tablet and would not alter it. Company chairman Ken Moran told a London news conference: "We have not lowered the price from what we originally proposed. "It was accepted by the department yesterday. In global markets it is important that prices remain equal. The UK price is the same as other European countries and will stay the same." He claimed the UK was now in an "iniquitous" position where only those who could afford the drug could have it, while other poorer people in genuine need could not. "Despite agreeing this price we are now in the iniquitous position where the product is available to those men able to pay for their own treatment, by getting it on private prescription, but not to other sufferers of erectile dysfunction." The company said the drug would be widely available in UK pharmacies from September 23. Mr Moran said he thought a "reasonable" price for a private prescription was was approximately œ6 after manufacturers and wholesalers had added their overheads to the basic price. Pfizer also said in its continued talks with the Government it would push for GPs rather than hospital specialists to prescribe the drug. The company says it has already trained 500 GPs and has received the backing of the Association of British Urologists. Its secretary, consultant urologist Roger Kirby, said: "We are happy to have a kind of shared care scheme, with GPs having authority to use their own judgment in prescribing Viagra." yahoo.co.uk

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