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Strategies & Market Trends : e-Commerce the Next 100 Months......

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To: jjs_ynot who wrote (1504)9/16/1998 8:40:00 AM
From: cm  Read Replies (2) of 2882
 
Another Bit Of News About E-Commerce...

If this has already been posted, my apologies, I've been sleeping
in the back of the cave... I got this from my favorite e-commerce
source... www.emarketer.com. Best Regards, c m...

* REPEAT CUSTOMERS DRIVING eCOMMERCE
REVENUE
The Intermarket Group recently released the
results of its eMerchant Survey, where it was
revealed that -- at least among high-end eCommerce
sites -- on average 53% of total online revenues
come from repeat customers, up from 37% in
1997. In contrast, the growth rate for new customer
acquisition fell sharply among this elite group
of merchants, who have an average customer
base of 713,000 registered users.
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