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Networks North Inc. Announces New Advertisers On the NTN Entertainment Network
Budweiser to be Exclusive Sponsor of QB1 in Canada
TORONTO--(BUSINESS WIRE)--Aug. 13, 1998--Networks North Inc. (NASDAQ:NETN - news) is pleased to announce that through its subsidiary NTN Interactive Network Inc. it has successfully concluded agreements with a wide range of new first-time advertisers on its NTN Entertainment Network.
NTN Interactive Network Inc. has broadened its range of services to network advertising customers. For example, with Brita, the advertising package included market research and polling for the client. For AMJ Campbell, NTN was able to provide an opportunity to sponsor the network's Olympic Trivia Challenge to leverage AMJ's relationship with the Canadian Olympic Association (COA). Armor All's package includes a promotional contest on NTN's prime time program ''Sports IQ'', and Budweiser will be the exclusive sponsor of QB1, NTN's flagship product, offering over $50,000 in prizes. Cross promotions are another approach, as NTN will have a ''live site'' at Toronto's Canadian National Exhibition. This is a cross-promotion between Exhibition Place, Q107, and Molson Canadian Rocks.
For Networks North, these partnerships demonstrate the growing demand for the different approach to advertising sales and techniques available on its NTN Entertainment Network. ''Some of these agreements open new doors for Networks North,'' said Peter Rona, President and CEO of Networks North. ''Market research, for instance, is something that we are well-positioned to do -- we can provide added value for our advertisers. The breadth of advertisers also indicates the strength of NTN's growing appeal.''
Advertising and promotion have been increasingly significant as the network grows and as competition mounts for consumers' attention. The NTN Entertainment Network is currently available in over 525 locations across Canada, with over 3 million monthly participants and viewers.
Building on a decade's success in providing content and technology for interactive TV, Networks North is aggressively developing its network activities. Networks North Inc.'s operating units include NTN Interactive Network Inc. (NTNIN), Magic Lantern Communications Ltd., and 51% of Interlynx Multimedia Inc. NTNIN is the exclusive Canadian licensee of NTN Communications, Inc. (AMEX:NTN - news), which distributes programming to more than 15 million participants per month at restaurants, sports bars, and other group viewing locations throughout North America. Magic Lantern is Canada's premier distributor of educational media resources, with exclusive rights to over 14,000 titles. Interlynx Multimedia is a new media production and distribution company encompassing all aspects of electronic communications, including computer-based learning, the Internet, and the World Wide Web.
Financial Statements in this press release (if any) other than historical facts are ''forward-looking'' statements within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements be subject to the safe harbors created thereby. Since these statements (future operational results and sales) involve risks and uncertainties and are subject to change at any time, the Company's actual results could differ materially from expected results.
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