DirecTV subscriber base tops 4 million
EL SEGUNDO, Calif., Sept. 17 (Reuters) - Satellite television provider DirecTV Inc on Thursday said it has begun service to its four millionth subscriber, placing its service in one out of every 25 U.S. households with a TV set.
DirecTV, a unit of Hughes Electronics Corp, launched the service in 1994, and since that time has signed up over one million subscribers a year. Year-to-date in 1998, subscribers are up nearly 30 percent over 1997.
The service has sold over 120 million pay-per-view movies and special events, broadcast over 200,000 hours of professional and collegiate sporting events, earned a customer satisfaction rating over 90 percent and kept its monthly disconnects, or churn rate, at around 1 percent.
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