Here are 2 paragraphs taken from a news release today.
I also want to respond to the other two post, but I am on the way out to lunch right now. Thanks
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-GENERAL MOTORS: GM conducts massive competitive test drive initiative for Washington, D.C. consumers
Presswire - September 18, 1998 13:52
M2 PRESSWIRE-18 September 1998-GENERAL MOTORS: GM conducts massive competitive test drive initiative for Washington, D.C. consumers (C)1994-98 M2 COMMUNICATIONS LTD
DETROIT --
"This is our most aggressive, confident effort to date to target non-GM owners by showcasing the range of GM products, including 17 new cars and trucks introduced this year," Guarascio added. "It is a crucial part of our strategy to give consumers an opportunity to touch, feel and drive our brands."
GM's Auto Show in Motion features six test tracks, each highlighting a vehicle segment including "Small and Sporty," "Compact and Midsize," "Full Size and Luxury," "Minivans and Vans," "Sport Utilities," and "Pickups." In addition, a special track for GM's EV1 will allow consumers to test drive the electric car. |
