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Technology Stocks : Dell Technologies Inc.
DELL 138.89-2.7%9:50 AM EST

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To: Patrick E.McDaniel who wrote (66252)9/19/1998 6:14:00 PM
From: TechMkt  Read Replies (1) of 176387
 
I was just at a Circuit City this afternoon and saw one of those BTO kiosks. A few observations:

-They only offer NEC. The salesman said Compaq and HP should be available by the end of the month

-The selection of available components is sparse. No brand name components, only generic names.

-Only one kiosk computer per store. Wait your turn. Not surprisingly I did not see anyone ordering a BTO at Circuit City.

-I talked to a salesman to see if there were any 21 inch monitors for sale. He said he did not know that 21 inch monitors were on the market yet. A little behind his time.

In short, the experience made me very comfortable that DELL's BTO model is in no jeopardy of being copied. I think the people who use the kiosks will be those who do not know about DELL. It's a burdensome process and is not as convenient as ordering from the comfort of your home with no lines to wait in and no under-trained salesman to misguide you.

Fez
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