America On-Line: will it survive ...? Message Board

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Technology Stocks : America On-Line: will it survive ...?

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To: Brian K Crawford who wrote (868)	12/22/1996 10:17:00 AM
From: jack rand	of 13594

Bingo! >AOL has tons of specialized areas, and tons of people that have >developed a habit of dropping in there for community. It isn't a fad. Yep. Huge interest in chat and forums. Problem is, those areas aren't where the ad space and shopping are upon which AOL has staked its future profit. Prodigy was forced to back off big-time when it placed in-your-face advertising in forums. Of related interest is the just-released Advertising Age forecast: Online ad spending will grow next year, but it probably won't show anywhere near the 40%-plus quarter-on-quarter growth it's seen this year. Spending this year should top out at about $300 million, but next year, Advertising Age predicts, the total may reach only $500 million. adage.com And, BTW, AOL's own `top 50' list suggests that the Web is rapidly becoming formidable chat/forum competitor to AOL. webcrawler.com

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