Egghead.com and ZDTV Introduce Live TV and Web Convergence Advertising; Virtual
Superstore Signs on as Sponsor of ZDTV's Internet Tonight
PR Newswire - September 22, 1998 08:19
SAN FRANCISCO, Sept. 22 /PRNewswire/ -- ZDTV, an affiliate of Ziff-Davis (NYSE: ZD), and Egghead.com (Nasdaq: EGGS), today announced that
Egghead.com's virtual superstore will contribute live online advertising to Internet Tonight, the daily program featuring the best of the Internet.
Richard Fisher, executive vice president of ZDTV and ZDTV productions, commented on this innovative relationship.
"This alliance creates one of the first partnerships of convergence advertising: live television via ZDTV combined with real-time information from Egghead.com's Web
site. From the beginning, ZDTV has provided all of our advertisers with a 'powerful environment' for their fast-growing tech-savvy audience."
Under the terms of the sponsorship, advertisements for Egghead.com will air during each Internet Tonight television show. During the advertisement, a dedicated
portion of one of the Egghead.com Web sites will be seen live on ZDTV, featuring a special value on computer hardware or software.
"Last year, we set Egghead on a new course, to focus its business exclusively on Internet-based commerce," explained George Orban, chairman and CEO of
Egghead.com. "Internet Tonight's audience of people who care passionately about the Web is perfect for us because they're already comfortable with online
shopping. They're the trendsetters who'll spread the word about the convenience and values that can be found on Egghead.com."
About Egghead.com
Egghead.com, operates a virtual superstore on the Internet via three Web sites: www.egghead.com, www.surplusdirect.com and www.surplusauction.com. The
company offers discounted prices on computer related products, consumer electronics, small household appliances, jewelry, sporting goods and other merchandise
including surplus and liquidation goods. As of last June 1998, Egghead.com's three commerce sites were ranked seventh in at-home reach and sixth in at-work reach
among the shopping sites on the Internet by Media Metrix.
About ZDTV
ZDTV is an affiliate of Ziff-Davis. Ziff-Davis is a leading integrated media and marketing company focused on computing and Internet-related technology, with
principal platforms in print publishing, trade shows and conferences, online content, market research, and education. The Company provides global technology
companies with marketing strategies for reaching key decision-makers. |
