CYBER BRANDING DISCUSSED ON THE CYBER MEDIA SHOW WITH
KIM BAYNE
Program Airs on Traditional Radio in Local Markets September 21 through 27
09/21/98 -- DENVER, CO -- Westwind Educational Broadcasting announced today that
in-studio featured guest Chuck Pettis, author of "TechnoBrands: How to Create & Use
Brand Identity to Market, Advertise & Sell Technology Products," will discuss branding
products and services online on the next edition of "The Cyber Media Show with Kim
Bayne." Program 43 (Cyber Branding) airs on non-commercial and public radio station
affiliates in local markets from September 21 through 27. For rebroadcast on demand,
the program will be archived in streaming audio at www.cybermedia.org.
In this week's opening monologue, Host Kim Bayne comments that building Web site
traffic on "the heels of a sleazy marketing campaign" doesn't do much to build a
reputable online identity. In Featured Guest segments, Kim and Chuck define brand
identity, discuss the benefits of creating or building a brand on the Web, reveal the key
factors in establishing a new Internet brand, and highlight the successful tactics of
noteworthy Internet brands. During Net Highlights, Kim interviews Evan Neufeld,
Director of Online Advertising Strategies with Jupiter Communications, about a recent
study of Web branding.
FUTURE PROGRAMS
Past featured guests include industry experts and executives from such companies as
AdKnowledge, Excite, MapQuest, Match.com, MatchLogic, The Monster Board, The
Motley Fool, Narrative Communications, NewsEdge Corporation, TheTrip.com, US West
Communications and Ziff-Davis University. Best-selling Internet marketing authors
interviewed on "The Cyber Media Show with Kim Bayne" include Jim Sterne, Daniel
Janal, Larry Chase, Glenn Davis, Jeannie Novak, Don Peppers, Chuck Pettis, and
Robbin Zeff.
Upcoming programs include:
Usenet Newsgroups, airing the week of 09/28/98 - 10/04/98;
E-Commerce, airing the week of 10/05/98 - 10/11/98;
Multiplayer Games, airing the week of 10/12/98 - 10/18/98;
Push Technology, airing the week of 10/19/98 - 10/25/98;
Online Communities, airing the week of 10/26/98 - 11/01/98;
Dining ala Web, airing the week of 11/02/98 - 11/08/98;
Searching the Web, airing the week of 11/09/98 - 11/15/98
This schedule is subject to change without notice. For changes, please check the
editorial calendar located at www.cybermedia.org/edcal.html.
To receive the next taping schedule/editorial calendar via email automatically,
subscribe to The Cyber Media Show Update by clicking on the link at the bottom of our
home page at www.cybermedia.org and selecting 'Please notify me when you revise the
taping schedule/editorial calendar'.
For helpful tips on booking guests on "The Cyber Media Show with Kim Bayne," read
the Guest Appearance Guidelines located at www.cybermedia.org/guests.html.
BACKGROUND
"The Cyber Media Show with Kim Bayne" is a weekly one-hour program dedicated to
educating new and seasoned users on how to use the Internet more effectively for
personal and business applications. The program features guest experts, industry
news, Web tips, and Web site, product and technology highlights. Host Kim Bayne
interviews industry experts about all aspects of the Internet, from daily use to Internet
marketing strategies and tactics. Past programs include children on the Net, Web
advertising, Cyber addiction, privacy, successful Web sites, humanitarian causes,
security, ethics and profits, and real time news delivery.
DISTRIBUTION AND AVAILABILITY
Debuting on December 1, 1997, the program reaches over two million listeners per
week in 30 markets. "The Cyber Media Show with Kim Bayne" is syndicated
internationally, airing on traditional broadcast radio in several major US cities, including
New York, Philadelphia, Detroit, Atlanta, Cincinnati, and Los Angeles, and broadcasting
on one transmitter and three signal translators in New Zealand on the 92 FM Network.
Additional affiliates are added on an ongoing basis.
Radio station program directors interested in reviewing "The Cyber Media Show with
Kim Bayne" off-air for incorporation into their local program schedules may access the
program through the Galaxy 3 (right) satellite, Transponder 15C. The feed airs on
channel 74.6 and is monaural. "The Cyber Media Show with Kim Bayne" broadcasts
each Friday at 11:00 AM Pacific Time (12:00 PM Mountain, 1:00 PM Central, 2:00 PM
Eastern). The program is free to most stations, but each station must license the feed
before air. Spaces are provided to stations for local sponsorship spots. Station
promotional support is provided through a variety of print, broadcast and online media.
Listeners interested in hearing "The Cyber Media Show with Kim Bayne" on traditional
broadcast radio are encouraged to contact the Program Director at their local public
radio station affiliate to inquire about air times or to request the program. Companies
and patrons of public radio are encouraged to support local programming by
underwriting weekly broadcasts of "The Cyber Media Show with Kim Bayne" in their
area. A directory of public radio station affiliates can be found on the Web at
www.npr.org/members.
Previous editions of "The Cyber Media Show with Kim Bayne" are archived on the
World Wide Web in streaming audio for rebroadcast-on-demand at
www.cybermedia.org.
NATIONAL UNDERWRITING AND ENDORSEMENT
Corporate funding for "The Cyber Media Show with Kim Bayne" is provided in part by
Talkway, Inc. (www.talkway.com), offering 20 million Internet users navigation-enhanced
Web access to over 35,000 mini-communities on the Web.
Promotional support is provided in part by Internet Wire (www.marketing.org a
not-for-profit association that helps give business professionals the tools they need to
stay competitive.
HOST BIOGRAPHY
Kim M. Bayne hosts the syndicated radio talk show "The Cyber Media Show with Kim
Bayne," an hour-long look at Internet use, marketing strategies and tactics, airing
weekly on both traditional public radio and the Web. She is author of the highly
acclaimed and best-selling book "The Internet Marketing Plan: a practical handbook for
creating, implementing and assessing your online presence." A former high tech
marketer turned journalist, Ms. Bayne is a news, features and trends reporter for
several industry publications, including Advertising Age, Business Marketing, Internet
Marketing & Technology Report, and Internet & Electronic Commerce Strategies. Her
Web tips, ideas for an effective Internet presence, can be read regularly at the
NetMarketing Web site.
A recipient of association and industry awards in copywriting, product marketing and
public speaking, Ms. Bayne possesses a well-rounded background in a variety of
disciplines, including hands-on and management experience in every aspect of high
tech marketing communications on both the agency and client sides. As the founder
and moderator of HTMARCOM, the original Internet listserv for high-tech marketing
communications discussions, Ms. Bayne presented at Jim Sterne's groundbreaking
"Marketing on the Internet" seminars in mid-1994, the world's first Internet marketing
seminar series. Her influence as an Internet marketing pioneer has been documented
in more than two dozen books and numerous magazine articles. Ms. Bayne is a popular
conference speaker, lecturing at such international venues as Internet World Hong
Kong and Internet World Philippines, and on such prestigious campuses as the
University of California Los Angeles. She has been online since 1981 and her Masters
degree is in computer resources management. For more information, visit her Web site
at www.wolfBayne.com
Host Kim Bayne is scheduled to appear at these upcoming events:
IQPC's Strategic Planning for Marketing on the Internet, Chicago, IL, Sep 22.
Mecklermedia's Fall Internet World '98, New York, NY, Oct 5-9.
Inc. Magazine's Fourth Annual High-Return Marketing Strategies Conference,
Scottsdale, AZ, Dec 3.
(Online) The marketingweb.com Forum, Wed, Jan 20, 1999, 7:30-8:30 PM Pacific
Time.
For information on booking Kim Bayne for your next conference, seminar or workshop,
please contact her directly.
PRODUCTION AND SYNDICATION
"The Cyber Media Show with Kim Bayne" is produced and distributed by the Westwind
Educational Broadcasting, a business unit of Westwind Studios Corporation,
headquartered in Denver, Colorado. As a member of the National Association of
Broadcasters, Westwind specializes in program creation, marketing, production and
distribution, and radio station and network spot creation and placement. Westwind is a
licensed producer of programming and distributes recorded and live program feeds via
the public radio satellite system and ABC/Capital Cities Distribution Hub. Westwind
Studios Corporation can be found on the Web at www.wstudios.net
Contact: Katherine Mormann Sloan, Westwind Broadcast Network
Voice: 303-745-5832
Email: katie@wstudios.net
or
Contact: Kevin France, Westwind Studios
Voice: 303-745-5832
Email: kevin@wstudios.net
or
Contact: Kim Bayne, "The Cyber Media Show"
Voice: 719-593-8032
Email: kim@wolfBayne.com |
