<<<Monday September 21, 8:34 am Eastern Time
Company Press Release
SOURCE: DIDAX INC.
DIDAX Adds Online Insurance Center to Christian
Web Site
Award-Winning crosswalk.com Moves to Enhance Broad Appeal, Revenue Streams Via
Partnership With YourQuote.com
CHANTILLY, Va., Sept. 21 /PRNewswire/ -- DIDAX INC. (Nasdaq: AMEN - news) today announced the addition of a
broad-based Insurance Center to the personal finance area of its award-winning Christian Web site, crosswalk.com(TM)
(http://www.crosswalk.com). Crosswalk.com(TM) was launched last week to succeed DIDAX's Christian Community
Network site, which won Best of the Christian Web's ''1997 Christian Web Site of the Year Award.''
The new Insurance Center, a partnership with YourQuote.com that is initially focused on life insurance, is designed to provide
crosswalk.com's site visitors with clear, comprehensive and easily accessible resources for customized insurance planning. The
site includes a biblical perspective on life insurance by Ron Blue; an in-depth buyers guide provided by the National
Association of Insurance Commissioners; a glossary of insurance terms; expert Q&A areas; calculators and instant quote
features; and a direct link to a range of insurance providers for initiating the application process. DIDAX will share in revenues
generated from products purchased through the Insurance Center.
''We're pleased to incorporate these services into crosswalk.com,'' William Parker, CEO and President of DIDAX, said.
''Our members and visitors can find information and services that are widely needed and little understood -- including a biblical
context for the product -- letting them learn and make informed insurance decisions without ever having to leave our Web site.
It's a win for everyone involved, and we anticipate growing its value aggressively -- and adding additional insurance resources
and products -- over the next several years.''
YourQuote.com is a creation of MAIN Financial Services, Inc., a life and annuity insurance marketing firm doing business as
The MacNamee Group, and was specifically created to address the insurance needs and opportunities of the rapidly growing
online Christian community. The partnership provides a customer-driven process with no sales contacts beyond those
specifically asked for by the site visitor. Additional benefits include highly automated fulfillment of coverage requests and secure
data privacy throughout and beyond any application process. Zurich Kemper Life companies, all rated ''A'' by A.M. Best, are
the primary insurance carriers.
Crosswalk.com's personal finance area is part of a spectrum of online channels, resources and services that serve the online
Christian community. With a focus on ''information for Christians, not just Christian information'', site visitors and members can
easily tap into a comprehensive Christian music area, lifestyle channels focusing on issues for men and women, a careers
channel with resources to help ''get a life, not just a job,'' and services ranging from online shopping to family-friendly movie
reviews to games, chat, forums, local events, news, free e-mail and search.
DIDAX is the first religious corporation to trade on Nasdaq (Symbol: AMEN), and is primarily known as the creator of
crosswalk.com(TM) (www.crosswalk.com). The Company generates revenues through the sale of advertising and Christian
and family-friendly products manufactured or developed by others (music, books, etc.), memberships in affinity marketing
programs (affording participants price discounts and other benefits of group purchasing power), and to a lesser extent, the
continuing provision of technology services to Christian organizations (including Promise Keepers, Christianity Today, World
Vision, Family Research Council, Young Life and the Presbyterian Church in America).
Safe Harbor:
This press release includes forward-looking statements that involve risks and uncertainties, including, but not limited to, product
delivery, the management of growth, market acceptance of certain products and other risks. These forward-looking statements
are made in reliance on the ''safe harbor'' provisions of the Private Securities Litigation Reform Act of 1995. For further
information about these factors that could affect DIDAX's future results, please see the Company's filings with the Securities
and Exchange Commission. Prospective investors are cautioned that forward-looking statements are not guarantees of
performance. Actual results may differ materially from management expectations. Copies of these filings are available upon
request from DIDAX investor relations.
SOURCE: DIDAX INC.
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