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Technology Stocks : Egghead Computer (EGGS)

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To: Bald Man from Mars who wrote (2733)	9/22/1998 8:41:00 PM
From: Kip518	Read Replies (1) of 8307

CBS Marketwatch credits ZDTV deal for the jump in EGGS today. ZDTV signs Egghead for sponsorship Shares of online computer products retailer Egghead.com leaped almost 15 percent after the company announced its Web site will be featured nightly on ZDTV. Advertisements for Egghead.com will air daily during each installment of the Ziff-Davis (ZD) cable network's Internet Tonight. "This alliance creates one of the first partnerships of convergence advertising: live television via ZDTV combined with real-time information from Egghead.com's (EGGS) Web site," said ZDTV'S Richard Fisher, executive vice president. cbs.marketwatch.com

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