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Technology Stocks : Apple Inc.
AAPL 273.40-0.1%Dec 26 9:30 AM EST
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To: Andrew Danielson who wrote (18369)9/23/1998 11:27:00 AM
From: Alomex  Read Replies (1) of 213177
 


My .67 estimate is probably too low, however, given that it was based on the notion of 24.8% margin and significantly increased costs (up to 310 million from 292 in Q3) As a consequence, .67 is increasingly for me turning into expectation rather than hope.

What would be the worst case scenario for the bottom line if the $100mill ad campaign is expensed this quarter?
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