Apple Inc. Message Board

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Apple Inc.

AAPL 273.40

-0.1%

Dec 26 9:30 AM EST

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next

To: Alomex who wrote (18382)	9/23/1998 11:45:00 AM
From: Travis	Read Replies (1) of 213177

What would be the worst case scenario for the bottom line if the $100mill ad campaign is expensed this quarter? I don't believe they would expense the entire $100 million unless they were so far above estimates they could still end up on top. If they are close then I believe they will just spread it out like they currently do. Either way, that situation is fine. -Travis

Report TOU Violation

Share This Post

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next