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Technology Stocks : Apple Inc.
AAPL 273.40-0.1%Dec 26 9:30 AM EST
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To: Alomex who wrote (18385)9/23/1998 12:06:00 PM
From: Travis  Read Replies (1) of 213177
 
So we assume they spread it over the next four quarters we plug that number in Eric Yang's estimates and we get ... flat earnings per share.

It is my understanding that the $100 million campaign is a part of the existing campaign-not an additional $100 million on top of current ad spending. So regardless of this we would still have advertising expenses-this Q it's just slightly higher. I could be wrong-maybe Eric can confirm/correct this.

-Travis
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