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Technology Stocks : Intel Corporation (INTC)
INTC 34.94-2.8%9:39 AM EST

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To: Srini who wrote (65300)9/23/1998 3:09:00 PM
From: Jeff Fox  Read Replies (1) of 186894
 
Srini, re:"what is the special attraction now... ?"

Most likely marketing and tweaking. In fact most desktop chips are unsuitable for notebooks. Here's a list of things that AMD may have needed to market for mobile:

1. Packaging - notebook chips require much more compact packages which are generally more expensive and more difficult to make.

2. Power management - Notebook chips must shut off in various ways to minimize battery power use. These features are probably in the desktop version, but might not work right or might not be tested.

3. Specifications - AMD may have not had the right process control and/or testing to meet required power specs. PC companies do not use chips for mobile unless a supplier backs the product for that use.

4. Pure marketing - AMD has likely not pushed this market due to tight chip supplies, etc. The PC mobile makers are different departments - different accounts. Perhaps AMD hasn't called on these folks previously.

Jeff
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