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Politics : Formerly About Applied Materials

AMAT 223.95

+1.7%

Nov 21 3:59 PM EST

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To: Gottfried who wrote (24582)	9/23/1998 11:13:00 PM
From: Katherine Derbyshire	Read Replies (1) of 70976

>>Every second exhibit offered free candy. Is that bullish? <g><< Lots of free candy but no other goodies (pens, coffee mugs, Palm Pilot lotteries) is bearish. No one has money for more than a $5 bag of mints, and they're desperate for booth traffic. Wide assortment of goodies, but controlled distribution, is bullish. People have money, but they're still controlling costs. Wide assortment of goodies, distributed by the fistful to all and sundry, is short-term bullish but medium-term bearish. Market is so good people are spending like they've won the lottery, and the roof is about to fall in. The same is true if the goodies are unusually lavish. I don't have enough data to be sure, but I think you can do a similar analysis based on the amount of creativity and gold foil exhibited in company holiday cards. Number of companies sending out cards is also an indicator. <VBG> Katherine

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