(Please Ignore my typo's! in this and previous posting)
So where do we go from here?
We can not give up and allow Thinkology to die on the vine - thrproduct is too good as seen in the magazine coverage coming out (referencing Family PC's unsoliciated thrid page review) or the 5 star review awarded Thinkology in the second largest magazine in our industry (to be published in Oct/Nov issue.)
We will achieve our goal of arranging the growth capital that the company needs to launch this product as well as other scheduled to come out over the next several years as well as hiring a highly experienced marketing & sales professional and a CFO from with our industry.With over 10 customers nationwide, Heartosft's growth problems are mostly centered around the needed resources to set the company on it growth path.
Regarding the highly frustrating issue of the wild swings (mainly down over the last 6 months) in Heartsoft stock, perhaps if I relay a story which I tell nearly every investor who calls about getting involved in Heartsoftm will help you make a more informed decision about whether Heartsoft fits your investment strategy.
In 1993 I purchased 2,000 shares at $1.60 a shares ( a lot of money back then!) of a stock "EDUC". I knew the company, the management, and I knew that once their marketing hit its stride, that the stock would move strongly. (You see I am not a day, week, or even monthly trader - I buy what I know, go with my gut, and hold through everything as long as the company is fighting - nothing pays off like persistance.)
I held the stock through good news and bad, price movevements, up and down and what the stock for periodical news. Within a year they began to see signs of "getting" it together... 2.5 years later I sold all of it at $26 a share.
So, you see, I tell almost all of our new investors, to buy the stock and hold (I often tell them to lock it up in a bank vault and wait until we sell the company.
I have never sold a single share of my stock in Heartsoft even when it hit $3.60 a share a few years ago - I know that we will reach our goals of $0.50 to $0.60 a share and then we will sell the company - I want no less than $10 million for 1 million (approx) shares.
So, I don't mean to be short, rude, or unresponsive. However, ivery effort of every person in this company is going into solving the problems which are hindering our growth (mainly expansion capital) and we all believe that we will be successful.
If you are one of those traders who needs to take a tax loss periodically to offset trading profits, then selling Heartsoft at a substanial loss may be best for you. However, given that there are no material issues facing the company which have changed since 6 months, 1 year or even 2 years ago, to simply see at a loss from fear that we won't be around doesn't make a lot of sense to me.
One last thing, I have watched heartsoft trade for approximately 6 years now, and I can say rather confidently that tax selling has never been much of an issue with our shareholders - look at the volume during this period over the last 5 years if you have access.
In fact, what little tax selling there has been in the past, is dwarfed by what has happed to the market cap for heartsoft in the last few months.
I suspect somthing a little more devious from watching the trading patterns than simple "normal" selling pressures of daily trading activities.
Look back into the late May '98 through early July '98. Given that no single shareholder has the kind of stock seen during these days, and the fact that no "public" news was available to trigger a wide-scale sell-off, something strange was surely afoot.
As I commented publicly, we turned down a buyout offer from an individual with a net worth of $150 million and he "implied" that he was not happy.
Never the less - we will acheive our goals both short term and long term and will have this company prepared for sale once we hit our earnings targets.
Seller or buyer, I always appreciate your comments, constructive critisisms, and the many, many leads and newspaper articles that many of you send.
Warmest and most sincere regards,
Benjamin Shell
Heartsoft, Inc. (800) 285-3475.
P.S. We are nearly ready to begin releasing a few Press releases - hopefully in the next few days - a shareholder letter will be part of the tail end of that release schedule. - BPS |
