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Technology Stocks : Apple Inc.
AAPL 273.40-0.1%Dec 26 9:30 AM EST

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To: J R KARY who wrote (18435)9/24/1998 12:49:00 PM
From: Andrew Danielson  Read Replies (3) of 213177
 
Crunching the numbers

I haven't finished gnawing on the numbers from these various retail sources, but I will say that my original .67 estimate is looking wrong, meaning too low.

Now, I realize these numbers are probably both domestic and retail only. Hence, simple extrapolation from them results in pretty absurd numbers. I thought that when I took into account that the iMac had a delayed international release and that the AIO might make education sales worse than retail, that I would get numbers that were reasonable--perhaps even low.

I'm making conservative estimates all over the place, and I still get some pretty absurdly high EPS and revenue figures. 1 million units is most definitely not out of the question if the numbers from ZDnet and the C/Net article are even close to being correct.

When I made the original estimate, I was assuming high iMac sales but flat to negative G3 unit growth. These numbers fly in the face of this assumption big-time. I'm not sure how AAPL would've been able to do it, but if they were able to keep up with the iMacs and the increased interest in G3's, then they hit a grand slam.

Alomex-was the 214,000 figure you used for July sales concrete or extrapolated?

The ZDnet article states the following:

May 9% lower than April
June 27% higher than April
July 12% higher than June

April-May-June constitute Q3 and thus equal about 637,000 units.

In an equation, April = x
May = .91 x
June = 1.27*.91x or 1.15 x

1.15x + .91x + x = 637,000 units

therefore, x= 209,036 units

Therefore, June = 1.15 x 209,036 = 240,391 units

July sales were 12% higher than June

1.12 * 240,391 = 269,238 units MUCH higher than your 214,000.

This difference becomes important in further calculations, as well.

Andrew
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