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Strategies & Market Trends : e-Commerce the Next 100 Months......

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To: AugustWest who wrote (1564)9/24/1998 9:38:00 PM
From: cm  Read Replies (1) of 2882
 
Yeah, I Dunno, Augie...

I've named some twenty products and about a dozen companies... just named'em... didn't own'em... though, in hindsight, I wish I'd owned ONE of the dozen I named.

Naming is a rough game. There are worse names than GO...
believe me. And I'm not just giving this name a back-handed
compliment because it sucks less bad gas than say a name
like MOOKIE.COM.

Go is simple... and if that's the final name... the DIS-proportionately
large media and hype and promotion machine will embed it on the
collective consciousness with vigor. In fact, I'm just sure that some
little DIS character in an upcoming movie will be named GO-FORTH.
In order for it to get caught in the clutter of Go2Net... Go2Net...
will have to puff up into a billion-dollar adder... which I don't foresee.

This name will work... and be woven into all sorts of clever
ad copy... which they could pay me to write.

So, Wolf, save your teeth for meatier wrongs. Incidentally, you
may also want to look at a little turnaround called INFR... first
recommended them in or around 2 7/8... now trading at slightly
above book value.

Best Regards,

c m
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