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Technology Stocks : America On-Line: will it survive ...?

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To: Steve Robinett who wrote (11297)9/25/1998 9:00:00 AM
From: Mick Mørmøny  Read Replies (2) of 13594
 
Duck and Cover!

America Online plans to start a massive marketing campaign on Sept. 28, as it will mail out more than a million CD-ROMs per week of its new 4.0 software. It will be AOL's first major distribution drive since 1995 and 1996, when the company sent out an estimated 100 million disks worldwide. More than 12 million people currently subscribe to the online service. AOL president Bob Pittman told investors last week that the company expects to have over 40 million subscribers in a few years' time. Analysts expect AOL's marketing costs to soar. MSNBC. 09/23 01:32p.m.
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