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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 227.35+0.3%Dec 19 9:30 AM EST

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To: Jan Crawley who wrote (18496)9/26/1998 2:40:00 PM
From: Glenn D. Rudolph   of 164684
 
Another snippet from Businessweek:

The good times have also served to take investors' eyes off the ball. During
the eight-year-long bull market, many took a ''don't ask, don't tell'' approach.
As long as earnings were up, why look too closely at how management pulled
it off? But those days are over. ''There's a phenomenon in up markets that
most analysts don't pay too much attention to accounting,'' says Gerald I.
White of New York investment firm Grace & White Inc. ''In bad markets, these
problems come home to roost, and that's when people pay attention.''

Those are exactly the sorts of issues that the stock market is starting to sort
out. One result is that investors may put companies under more pressure to
show that they have a solid foundation under their earnings. But the SEC
seems more concerned there will be a rush in the other direction, toward
more accounting smoke and mirrors. And some investment pros are arguing
for a return to more fundamentals-driven stock picking. White argues that the
current trend confirms his view that searching out companies with
conservative accounting is best. Other investors are turning to other
measures of corporate performance, such as Economic Value Added--net
operating profit after taxes in excess of the cost of capital. That tool is used at
Goldman Sachs and Credit Suisse First Boston.

The argument for those numbers is that they are harder to manipulate. But
they are still not foolproof. Any company intent on jazzing up the numbers is
probably going to figure out a way to obscure its true performance.
''Increasingly, this culture is one of getting away with what you can,'' says
investor Gary L. Pilgrim, founder of Pilgrim Baxter & Associates. ''What we
need is more integrity''--integrity in managers and integrity in their numbers.


Glenn
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