Report from Down-Under.
via Oceania
iMac: Has apple got more on its hands than it realises?
>Some multinational corporations are casting their financial eyes over
the bottom line and are wondering why all those billions have to go in
supporting third rate computer infrastructures every year, for the very
first time. Forward migration, from Windows to the Mac, has become a
buzz phrase as the truth about the Mac's low maintenance costs, high
return on investment and greater productivity than the alternative
forces its way through the IT departments' barriers of obfuscation and
denial. Their credibility has been severely damaged by failing to forsee
the Millenium Bug, and their internal clients are beginning to think for
themselves.
American corporations are actually putting in bulk orders for iMacs, in
some cases choking off the supply to the home and small business
users to whom the iMac is ostensibly being targeted. Workplace
America, for a while the most stolid bastion of WindowsWorld, is rapidly
softening its stance against the Mac. Once Apple gets its
manufacturing, and in this country marketing, acts together the Mac's
spread throughout the global corporate world will be unstoppable.
In Perth, in opposition to how Apple's iMac effort is going in the rest of
Australia, all the iMacs that find their way here are being bought by
reprographics companies to use in checking colour balance or health
care professionals to decorate their front offices and keep their
receptionists amused. Regular people are hardly getting a look in, for
the simple and sad reason that Apple is doing no advertising here, and
other than an out of the way AppleCentre, several far-flung VARs, and
an industrial reseller or two in the commercial / industrial estates, they
simply cannot get to see one. <
ozmac.com |
