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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 234.37+0.2%Dec 2 3:59 PM EST

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To: Bill Harmond who wrote (18876)9/28/1998 10:07:00 PM
From: Glenn D. Rudolph  Read Replies (1) of 164684
 
Amazon has a 75%+ share of online book sales.


According to the analyst at Merrill Lynch, Amazon had 62% of the online book market as of the end of Q2 98. Amazon is projected to have less than 50% of the online market by the end of 1998. Amazon's sales are growing but not nearly as quickly as the online book market is growing. The fact remains Amazon is losing market share in the online book market although their sales are increasing.

I don't think they are targeting online sales (The category didn't exist until Amazon
created it). Amazon is targeting the entire market. No one knows how large the online
book market will be in four years.


This was an analyst from Velope Brown and he estimated that the online book market would only be about $3 billion by 2002.I agree no one know how large the online book market will become. Amazon does not know.

Glenn
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