A great link to a new article on "How to Keep E-Business Humming."
8/28/98 PC Week Online
Guess Who is mentioned as a pioneer in this area that is re-inventing themselves? DELL of course. They are written about with other e-commerce pioneers like Cisco and Schwab.
zdnet.com
Here are a couple of key passages from this article:
As a result, even early e-commerce success stories such as
Schwab, Cisco Systems Inc. and Dell Computer Corp. are heading
back to the drawing board and redesigning operations, customer
service, and sales and marketing processes and organizations with
e-commerce in mind.
"We found that only about 20 percent of building your Web site and
managing e-commerce are technology-related," said Lora Zarbock,
senior manager for Internet commerce at Dell, in Round Rock, Texas.
"The other 80 percent is determining your processes, what you want to
do, and taking a lot of what you do internally and creating what's now an
e-commerce initiative."
Besides revamping their internal monitoring and operations processes,
many organizations getting serious about e-commerce are having to
rethink the way they work with external service providers.
As e-commerce has grown, many companies are also fundamentally
reworking the processes and organizational structures they use to
market and sell products. At Dell, for example, where direct tele-sales
was the traditional model, the company is reorganizing and creating new
online sales processes. Although Dell started two and a half years ago
with a small team empowered by an executive committee to go off and
create an adjunct to its core distribution channel, the company's goal
now is to do 50 percent of its business online by the end of 2000. To
make that a reality, Dell is working to integrate the online group back
into its main sales, marketing, service and support organizations. The
new organization will work on processes for steering current Dell
customers to the Web.
At the same time, Dell is working on reinventing other sales processes
for the e-commerce world. Dell's tele-sales model, for example, is
based on the assumption that a sales representative handling a customer
order gains a lot of insight into the customer's needs and uses that insight
to fit the right product to the customer. Dell is working on replicating that
same insight on the e-commerce site so that the company can give online
customers the same level of service.
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E-Commerce is going to revolutionize many industries. DELL of course is the pioneer in its field and it is FAR AHEAD of its competition when it comes to leveraging the power of the internet.
DELL is the next DELL.
I just bought more shares yesterday -- at a price I thought I would never pay (68.5/share). In 6 months this purchase will seem like a very wise one. Even my conservative relatives are starting to sell-off blocks of traditional blue-chips (like Coke) and buy more DELL!! In my opinion this trend will continue in a big way in the next year -- as DELL gains a greater following and people start to understand the power of its business model better.
I now have over 80% of my long term holdings in DELL and each night I'm sleeping very well..... I TRUST Michael Dell and his team to be THE BEST STEWARDS of my investing resources. DELL knows how to execute and consistently exceed my high expectations.
-Scott |
