from calstart.com
09/28/98 - Mobil Ads Say Fuel Cell EVs are 'Greener Option'
New York - Mobil Oil Corporation, in a new series of opinion
advertisements, is ironically touting fuel cell-powered electric vehicles
refueled at Mobil gas stations as "greener options for tomorrow." The
ads have appeared in publications including the Wall Street Journal and
the Mobil Web site. The oil company, long considered a vociferous foe
of clean, alternative fuels, has formed a partnership with Ford to develop
fuel cell processors and infrastructure. The advertisements suggest that
future fuel cell electric vehicles will emit far less carbon dioxide than
conventional engines, virtually no other pollutants, and could be twice as
efficient as today's cars. It adds: "Need to fill up? You can still drive into
a Mobil station." Mobil says this is its vision of how technology will
shape the future; it is also working with Ford on advanced, cleaner diesel
engines.
09/24/98 - Ford Seeks to be Auto Environmental Leader
Dearborn, Michigan - In a strategic push for "green" image, Ford Motor
Company announced it intends to become the environmental leader in the
auto industry, reports several news services, including the Los Angeles
Times. As part of its multi-pronged initiatives, the company said it would
be conducting real-world tests of a fuel cell-powered, mid-size car early
next year, is developing a hybrid-electric vehicle, and is expected to
announce plans for a light-weight aluminum car that is more fuel-efficient.
Ford says it will also introduce clean vehicle technology before it is
required. New Ford Chairman William Clay Ford, Jr. - great-grandson of
the company's founder and considered by many to carry a strong
environmental ethic - made the announcements. New Ford President
Jacques Nassar also emphasized that good environmental policy is good
business policy: "In the end, this is an area where a competitive
advantage gives us an edge and will help us grow." |
