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Gold/Mining/Energy : ALTA NATURAL HERBS & SUPPLEMENTS LTD. (AHS-ASE)
AHS 33.02-1.3%Oct 26 5:00 PM EST

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To: KC Jones who wrote (10)9/29/1998 12:50:00 PM
From: K. Anders  Read Replies (1) of 66
 
MEDIA RELEASE: "Retail Division Launched, New Staff Hired"

ALTA NATURAL HERBS & SUPPLEMENTS LTD.

#1148 20800 Westminster Highway, Richmond, BC V6V 2W3

Tel: (604) 303-1131 Fax: (604) 303-1132 Toll Free 1-800-969-7222
e-mail: altanat@axionet.com

(AHS:ASE)

September 25, 1998

For Immediate Release:

Richmond, BC Company President, Adolph Huckschlag, reports that The Company has hired Mr. Piers VanZiffle to head the Companys newly established Retail Division. Mr. Van Ziffle will assume the position of Manager of Retail Operations and will be responsible for executing The Companys vertical integration strategy.

Mr. Van Ziffle previously managed the retail health supplement locations of BEA Per Capita Consulting Corporation. In his role as Vice President and General Manager of BEA Mr. VanZiffle occupied the top operational position and was responsible for all aspects of the macro-management of this successful chain.

Mr. VanZiffles appointment is in preparation for The Companys planned entrance into the retail marketplace with locations in Western Canada, initially, and will extend into Central and Eastern Canada before contemplating a U.S. retail presence.

The Company reports that it has entered into negotiations with The Hudsons Bay Company to takeover the license agreements for the Vitamin Centre at The Bay. A tentative offer has been received from The Hudsons Bay and is currently being reviewed by The Companys management. Both parties wish to conclude these negotiations within the next two weeks.

The initial stage contemplated by The Hudsons Bays proposal involves assuming six in-store Hudsons Bay locations on or before October 15, 1998. The second stage of this proposal would involve assuming nine additional locations on or before November 24, 1998; with the balance of Hudsons Bay stores to be opened on a schedule agreeable to both parties.

-30-

On behalf of the Board of Directors

__________________________________________________

Raymond J. Irvine

Vice President of Finance and Corporate Development

KC: Just wanted to repost with the heading of the release visible to new comers! This is very good news.

Karl
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