Netscape -- Giant Killer or Flash in the Pan? Message Board

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Technology Stocks : Netscape -- Giant Killer or Flash in the Pan?

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To: ahhaha who wrote (4278)	10/1/1998 12:42:00 AM
From: ahhaha	Read Replies (3) of 4903

So how do you get the Netscape-LINUX Net OS launched? 1, we need a name. say, Netux 2. we need a product 3. we need a market 4. we need an introduction of the product to the market I'll start with 4. The way to launch Netux is through the gradual process of public interactive participation. You have the public comment on each phase of the roll-out. I don't mean in the bogus way MSFT used over the years that generated crashing bloatware designed to be all things to all people and I don't mean the company requests public input on what is wanted. That's all well known. I mean to let the public see how the product is evolving through Netcenter and chat or discuss it through expanded facilities at Netcenter. The evolution is going to take time because of the complexities involved. It took MSFT seven years to do original development. We want completed product formal launch in two. The first version of Netux need not be perfection; it only needs to be stable, pull from the net, and store to disk. Peripheral support can be extended in version 2. The public presentation is critical because through graphics and other techniques how the product works and how to work it can be well known before launch. It is also important to keep share by amplifying the value of a stable new OS. It is important to leverage existing technologies that will come into ubiquity by time of launch like cable modem or other products of the many of the company's existing partners. Such leverage can be achieved by using dynamic video where cable is available, for example. The Netcenter presentation parallels the developments at the skunkworks. Thus we need a multidimensional advertising campaign to keep the faithfuls and grow the new interest. The core point is parallel reality: what is actually being created and what is represented to the public. This is a combination of selling and learning. People buy what they know and buy again what is reliable. Maybe it should be called "parallel branding". Hope some of you can add to these feeble efforts. Remember, it is your Netux and we better damn well get it right.

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