SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : Avid Technology
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
To: BMcV who wrote (559)10/1/1998 9:41:00 PM
From: Anthony G. Breuer  Read Replies (1) of 777
 
Bruce: Thanks for the press release. I don't think thought that the issues were as much of concern about quality as they are about Avid persuing a new (for Avid) high end market segment that previously was the exclusive realm of SGI systems.

The Media Composer series is the workhorse of the industry and national network programs have been airing out of them for a few years (including such high quality shows as Frontline, Dateline and 20/20). Last week 60 Minutes joined the ranks and started airing out of a Media Composer 9000 at CBS in New York. I'm an editor and two days agao I finished an NBC special that will go to air as an Avid Media Composer output. It looked georgeous.

The Symphony (and the SoftImage and also a new Mac based uncompressed Avid yet to be released) will be marketed to a segment that needs uncompressed video because of intensive graphics or layering or segments that will go to film for theatrical projection. It is a much smaller market than that for the Media Composer. I seriously doubt that many Media Composer users will opt for the Symphony because of price. They would have to charge substantially higher prices to the program producers and the market will not pay those prices. We get beat up on rates now because as the demand for more programming increases, the budgets are decreasing.

Hope this helps clarify the issues.

Tony Breuer

By the way, it's been a very long time since Television shows were consistently finished on film. The vast majority are finished in linear tape suites that now use Digital tape based systems as opposed the the Non-linear hard drive approach Avid takes.
Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  

HomeMailHotSubjectMarksPeopleMarksKeepersSettings
Terms Of UseContact UsCopyright/IP PolicyPrivacy PolicyAbout UsFAQAdvertise on SI
© 2025 Knight Sac Media.  Data provided by Twelve Data, Alpha Vantage, and CityFALCON News