Ericsson concentrates marketing in a new Swedish company - Ericsson Sverige AB
Ericsson strengthens its operations on the Swedish market by forming the new
marketing company Ericsson Sverige AB, (Ericsson Sweden) where competence
within both fixed and mobile telephony and data-communication will be
concentrated. The purpose of the new company is to wholly meet the customers'
needs for innovative, profitable and future-proof total solutions. The
organizational structure of the new company is now in place.
"Ericsson Sverige AB will be responsible for marketing all products and
services for both fixed and mobile networks to operators and enterprises as
well as to the industry and public sectors on the Swedish market," says Carl
Wilhelm Ros, Senior Executive Vice President of Ericsson and Chairman of the
Board of Ericsson Sverige AB.
The new Swedish company is built from customer and business support units from
several different Ericsson companies.
"Sweden is a very advanced market and one of the most de-regulated. We have a
new world for communication where fixed and mobile are becoming integrated and
tele- and datacommunication increasingly linked together. That is why it is
important to concentrate marketing competence so that we can reach present and
potential customers with new products and services as well as providing them
with easy access into Ericsson," says Ingemar Nilsson, President of Ericsson
Sverige AB. He continues:
"We are also concentrating competence for new growth-segments such as
datacommunication, the health-care sector and home communication."
Ericsson Sverige AB was founded 1st July this year and will be fully
operational the 1st January 1999. The organization is described below.
Ericsson's 100,000 employees are active in more than 130 countries. Their
combined expertise in fixed and mobile networks, mobile phones and infocom
systems makes Ericsson a world-leading supplier in telecommunications.
FOR FURTHER INFORMATION, PLEASE CONTACT
Ingemar Nilsson, President, Ericsson Sverige AB
Phone: +46 8 719 2192, +46 70 519 2192
E-mail: ingemar.nilsson@etx.ericsson.se
Joséphine Edwall-Björklund, Communications Manager
Ericsson Sverige AB
Phone: +46 8 719 1698, +46 70 519 1698
E-mail: josephine.edwall@etx.ericssson.se
Organization of Ericsson Sverige AB:
Customer/Market Units
Telia - Manager: Orvar Parling
Major National Operators - Manager: Staffan Henriksson
Global Operators - Manager: Johan Nylund
New Operators Segment & Public Utilities - Anders Rydström
Public Safety and Industry - Manager: Lars Hallström
Enterprise, Indirect Sales - Manager: Ove Wedsjö
Business Solutions and Service-units
IP/Datacom Telecom Solutions - Manager: to be decided
Implementation and Support Services - Manager: to be decided
Systems Integration and Professional Services - Manager: Andreas Luiga
Support Functions
Financial Management, Business Control and IS/IT - Manager: Jan-Erik
Svensson
Business Strategies, Development and Quality Control - Manager: Ola
Elmeland
Information and Market Communication - Manager:
Joséphine Edwall-Björklund
Human Resources and Organizational Development - Manager: Pia
Bernmark
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