NewKidCo International (OTC:NKCIF) (TSE:NKC) Message Board

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Technology Stocks : NewKidCo International (OTC:NKCIF) (TSE:NKC)

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To: jim geis who wrote (2523)	10/2/1998 4:46:00 PM
From: esecurities(tm)	Read Replies (1) of 4231

>>I find it inexcusable not to try to create shareholder value for HoTMetal Pro 5.0 yes....they simply RREEEEEEEEEAAAAAAALLLLLLYYYYYYYYY BBBBBBBBBBBLLLLLLLEEEEEEEEWWWWW it........this is NOT how shareholder value is created, in general, nor for SoftQuad [HoTMetaL] Inc, specifically...why hire Jonathan [Microsoft] Sachs? and create superior perceived value/brand equity viz a viz the new sq.com...and nobody came to the party?...and worse...no one sent out the invitations...NO MARKETING(.)...NO SHAREHOLDER VALUE POSITIONING...this is textbook not how it's done...Q: How can we possibly believe they know what to do [maximize shareholder value] with NewKidCo?...ONLINE merchant?...smoking guns like this are also superior [predictive] future [shareholder value] indicators... Brand Equity/Perceived Value/Shareholder Value:In Perspective ...simply compare Jonathan's/Roberto's HoTMetaL sq.com with the Rabins' Newkidco.com newkidco.com or the NASDAQ:SWEBF mother ship holding company SoftQuad International.com softquadintl.com ...it is simply intuitively obvious where the shareholder value is...

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