To all,ATHM is also pushing cable modems through CompUSA.
Weekly Edition for October 5, 1998:
Cable Continues Retail Web Push
By MONICA HOGAN October 5, 1998
Cable Internet services continued to test the retail waters last week, as @Home Network announced that it had shipped @Home-branded pre-installation kits to 25 CompUSA stores across the country.
The news came just one week after MediaOne Express launched its own test with national consumer-electronics chain Circuit City in 17 of its Boston-area stores, selling asymmetrical Bay Networks Inc. modems for $250.
Unlike Circuit City, however, CompUSA is not actually including cable-modem hardware in its initial sales. Instead, @Home is marketing a $39.95 box that offers consumers $90 in savings, including one free month of the @Home high-speed Internet service and discounts on the cable-modem installation.
Both cable-modem services are courting the retail channel now so that they'll be better prepared to move to a model where the consumer buys, rather than leases, cable modems once DOCSIS-compliant (Data Over Cable Service/Interoperability Specification) hardware becomes readily available next year.
multichannel.com
Hiram
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