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Technology Stocks : Activision....Returns!
ATVI 94.420.0%Oct 13 5:00 PM EST

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To: Tom Caruthers who wrote (1261)10/4/1998 8:47:00 AM
From: Asymmetric  Read Replies (1) of 1992
 
Activision CEO:Recent Deals To Boost Confidence In Earnings

Dow Jones Newswires -- September 28, 1998

NEW YORK (Dow Jones)--Activision Inc.'s (ATVI) recent deals
with the likes of Walt Disney Co.(DIS), Lucas Group and Viacom
Inc.'s (VIA, VIAB) Paramount Pictures will help boost investor
confidence in the predictability of its quarterly earnings,
according to Activision Chief Executive Bobby Kotick.

"Properties like 'Star Trek,' 'Star Wars,' some of the Disney
standard characters, classic characters all have a lot of
predicability, and I think that you can actually alleviate a
lot of the quarterly volatility by getting ahead of the curve
with these kinds of properties," Kotick said in an interview
with CNBC Monday.

Kotick said Activision's recent licensing agreements will
allow it to "essentially control all of the big entertainment
properties for video games."

The executive said the company's stagnant stock price has been
a "source of frustration." He said Activision wanted to buy back
its shares in an effort to go private, but a number of pooling
transactions conducted last year have prevented the interactive
entertainment software publisher from doing so.

Activision shares recently were up 5/8 to 11 1/2.

-Nicole Ridgway; 201-938-5174
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