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NetRatings
ONLINE OBSERVER(tm) REPORT
October 2, 1998
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The data in this weekly report is derived from the Online
Observer Service which is available to subscribers at
netratings.com. Your questions and comments are encouraged.
If you have specific questions about a site's demographics
and Web activity or a banner advertising campaign, call or
send an e-mail to the editor: Sally Blodgett, (408) 941-2932,
sblodgett@netratings.com. If you'd like to find out more about
our subscriber service, please contact Bob Hooven at (408) 941-2902.
EDITOR'S NOTE: If you don't want to receive the ONLINE
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Copyright (C) 1998 NetRatings(tm), Inc. All rights reserved:
NetRatings, Inc. All rights reserved. Reproduce and distribute
freely as long as source is cited.
IN THIS WEEK'S ISSUE
- August 1998: Top Sites for Singles
- Top Ten Weekly Ad Banners
- Top Ten Weekly Properties
- Web Average Usage Weekly Stats
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>>TOP SITES FOR SINGLES - Here are the top 10 non-portal/homepage Web
properties and domains for singles ranked by unique audience for the month
of August 1998, as reported by NetRatings Inc. Unique audience is defined as
the number of individual (non-duplicated) people who have gone to the site
at least once in the defined time period. Composition % is defined as the
number of Web surfers falling into a specific demographic target (here,
singles) expressed as a percentage of the total number of web surfers. For
example: 45% of the Web surfers that went to microsoft.com during the month
of August 1998 were single.
TOP PROPERTIES FOR SINGLES: AUGUST 1998
Property Unique Audience Composition %
1. Microsoft 4,953,564 25.36
2. Disney Company Online 2,952,666 25.81
3. WhoWhere/Angelfire 2,880,721 27.8
4. Time Warner Online 2,775,211 30.21
5. ZDNet 2,738,920 29.83
6. CNET 2,649,063 31.1
7. Real Networks 2,336,292 29.76
8. Xoom 2,328,339 29.63
9. Wired 1,881,760 30.74
10. Xpics 1,607,910 25.9
TOP WEB DOMAINS FOR SINGLES: AUGUST 1998
Domain Unique Audience Composition %
1. microsoft.com 4902154 25.16
2. angelfire.com 2535922 28.26
3. zdnet.com 2391315 29.26
4. xoom.com 2363199 29.84
5. real.com 2290032 30.03
6. msnbc.com 1614365 27.52
7. amazon.com 1491572 27.83
8. cnn.com 1339145 35.43
9. fortunecity.com 1325965 32.63
10. icq.com 1183643 28.99
>>TOP 10 AD BANNERS VIEWED FOR THE WEEK OF SEPTEMBER 20, 1998*:
Top Banners ranked according to unique audience are cited from BannerTrack
(tm), NetRatings' syndicated ad research service. During the week of Sept.
20-26, 1998 the average Web user viewed 123.27 banners and clicked on .47
banners for a .38% click rate.
1. Goto.com: Type in what you're looking for
2. Bonzi: Speed up Internet Connection
3. Catalog Link: You don't have to go great lengths
4. Catalog Link: Click here, free catalogs
5. Catalog Link: Gift ideas for the love of your life
6. Deja News: Who's your favorite artist?
7. BonusMail: What's your new favorite CD?
8. Bonus Mail: Are you into free stuff?
9. Autoweb.com: Get the best deal now
10. Deja News: What's your favorite TV show?
*House ad banners which run predominantly on the advertiser's home site (90%
of impressions or more) are not included in our banner rankings.
>>TOP TEN WEB PROPERTIES - Here are the top 10 Web properties ranked by
unique audience, as reported by NetRatings Inc. A property is defined as a
consolidation of multiple domains and URLs associated with a property.
WEEK OF SEPT. 20-26, 1998
Property Reach Pages per person
1. Yahoo! 42.25% 57
2. Microsoft 31.18% 14
3. Aol.com* 30.84% 13
4. Lycos/Tripod/WhoWhere 30.04 18
5. Netscape 28.97 37
6. Lycos/Tripod/WhoWhere 28.82 18
7. The Excite Network 26.61% 28
8. GeoCities 25.63% 14
9. Disney Company Online 16.20% 28
10. Infoseek 15.45 14
>>QUICK LOOKS - USAGE STATISTICS:
Statistics below represent average activity for
a Web user during the designated weekly period.
Usage Category, Statistics Sept. 20-26, 1998
Page Views per week 341
Time Spent per week 6:00:10
Number of sessions per week 10
Pages visited per surfing session 36
Time spent during session 36:01
Duration of a page viewed 01:00
Banners viewed 123.27
Banners clicked on .47
WRITENOW EDITORIAL SERVICE - Do you ever find yourself on
deadline and needing information about a site's reach,
demographics, or unique audience size? Or need data about an ad
banner campaign? Just call our WriteNow Hotline at
(408) 941-2929 or send an e-mail to writenow@netratings.com.
You will receive a response within two hours.
For more information about NetRatings, go to
netratings.com
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*NetRatings tracks America Online Web usage only but does not track Web
usage
of the AOL members who use AOL's 16-bit integrated browser."
Rankings are based on measurement of World Wide Web activity by a
representative panel of over 3,500 Internet users 18 years and
older who access the Web from home. |
