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DELL CONTINUES GLOBAL EXPANSION WITH PLANS
FOR MANUFACTURING, SALES CENTER IN BRAZIL
Brings Customer-Focused Direct Business Model to South America's Largest PC Market
ROUND ROCK, Texas, Aug. 25, 1998 -- Dell Computer Corporation (Nasdaq: DELL), the world's leading direct
computer systems company, announced today its intention to open a manufacturing and customer center in
Alvorada, Brazil, in the state Rio Grande do Sul. Pending government approval, the company expects to
manufacture, sell, service and support systems beginning next year.
From this location Dell plans to manufacture the company's desktop computer systems for customers in the
Mercosul region, which includes Brazil, Argentina, Uruguay, Paraguay and Chile. In addition, Dell will use its unique
direct-sales model to market a complete line of desktop, notebook, workstation and server systems and offer
service and technical support to the Brazilian market. The facility will occupy a 123-acre site in Alvorada, located in
the metropolitan area of Porto Alegre. Plans for the Brazil operation are to grow to more than 250 local employees
over the next two years.
"This move places us closer to our customers in a market that presents excellent long-term growth opportunities for
Dell," said Kevin Rollins, vice chairman. "The expansion into Brazil is a significant milestone for Dell as we continue
our global expansion."
According to Daryl Robertson, vice president of Dell Latin America, Dell was attracted to Rio Grande do Sul
because of the well-educated local labor force, its excellent location for export to other South American countries
and economic incentives designed to attract technology-manufacturing companies to the region.
"Dell's plan to establish its eighth plant worldwide in Rio Grande do Sul fills us with pride," said Antonio Britto,
governor of the State of Rio Grande do Sul. "We are committed to Dell's success in this initiative, and we believe
that this partnership will bring many benefits for all those involved."
Dell Computer Corporation is the second largest and fastest growing among all major computer systems
companies worldwide. Dell's custom-built computers are manufactured one at a time and sold directly to customers
and businesses of all sizes, from global, corporate and government to medium and small businesses. Dell delivers
a superior customer experience through its unique direct business model that allows customers select
award-winning desktop and notebook computers, workstations and network servers by the phone or via the
Internet. As a result of the efficiencies of the direct model, Dell can pass along to customers cost reductions in
components and can offer very competitive prices across the product line.
Ranked No. 125 among the Fortune 500 companies and No. 363 in the Fortune Global 500, Dell Computer
Corporation is the world's leading direct computer systems company, based on revenues of $15.2 billion for the
past four quarters. Dell designs, manufactures and customizes products and services to customer requirements
and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained
through its toll-free number 1-800-388-8542 or by accessing the Dell World Wide Web site at www.dell.com.
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